A Guide to High-Quality Social Media Sharing
Of course, we all wish to be the go-to person with the trendiest news, the most intriguing viral content.
Some individuals just have a knack for looking and creating the perfect share. The rest of us have to work a really harder. Actually, great social media sharing is a real skill. And like all other skills, it requires a good strategy and lots of practice to perfect.
This article aims to provide you some valuable strategies. Here’s a roadmap to a trendy social media sharing, and what are the things you should share.
What to Share on Your Social Media Platforms
Every single day, all of us are inundated with loads of things – things to read, watch and think about. Probably, there are so many kinds of stuff to digest, honestly.
Consider this, the average American looks at 100,000 words of information and consumes 34 gigabytes of content in a single day.
That means the biggest challenge of great sharing is to make sure your stuff is better than all that other stuff. Want to know if it is? Ask yourself these four simple questions.
1. Would your network benefit from you?
Ann Handley, Head of Content at MarketingProfs and author of Content Rules, says that this is a good place to begin. Is the content so helpful that your target audience would thank you? In addition, would your target audience’s followers would be grateful for you? Have you heard of about “the power of thinking” beyond your followers to the next level of connectivity? This is an excellent method to capture a broad, engaged audience.
2. Does it make you say “Oh! Wow!”?
Remember, having useful content is not the only thing that you should think about. It can also be so funny, so gross, very interesting that you simply must pass it on. Make sure you make and share contents that are both captivating and great and worth sharing for.
You want your audience to think, “‘Oh! Wow!,’ this message is: real, relatable, terrible, amazing, informative or some other declarative response. Ideally, they will think, “Is is amazing, I have to share that with my friends and followers.”
3. Does it pass the Facebook test?
Consider how your audience share and what patterns you’ve seen to identify whether the content you’re planning to share will get traction.
According to Wiedlin, “People share things that make them look clever and cool. They are building their own personal brands. We spend a lot less time thinking how to target and a lot more thinking what people are sharing.”
If you could observe it in your own Facebook feed, you’re doing it right.
4. Would you share and email your friend about it?
This is such a very important question tat comes from Buffer’s Leo Widrich, who uses it as a guiding principle. This is what he says”
“It’s an extremely simple proposition. Yet, it has changed my writing completely. If I put myself into a reader’s head going through a post and seeing whether someone will say “Oh, this is interesting, John will really like this”, then I go ahead and publish it. … I will iterate, find more research, get more examples until I can truly imagine this happening.”